Cyprus Launches New Tourism Brand Identity and Logo

The Cyprus Deputy Tourism Ministry recently launched a new brand identity and logo, inviting travelers to “Love Cyprus” all over again.

Cyprus’ brand identity has always focused on love:

“The love we have for our island; the love we share with our tourists for Cyprus; the love and hospitality we show our visitors,” the ministry said in an announcement.

The new logo features a color palette that best represents all aspects of Cyprus: the sun (orange), its culture (yellow), the sky and the sea (blue), the forests, olive groves and lush nature (green).

“Cyprus is a fusion of civilizations and cultures, a versatile destination, with an amalgamation of experiences to offer and of course, everything is made possible through the love, care and authentic hospitality our people so generously offer,” the ministry added.

Moreover, according to the ministry, the“Love Cyprus” logo reflects the many elements of Cyprus and represents all the special interests it can cover.

It also demonstrates the following:

• Different perspectives
• Diverse experiences and pleasures
• Natural and cultural fusion.

Furthermore, the logo is flexible and adaptable; enables communication activities without limiting their potential; can remain fresh in time and work well in the digital world.

The new logo is available for use by all interested parties, as long as they fulfill the criteria set by the Deputy Ministry of Tourism, that can be found on its corporate website.