ITB Asia Virtual Conference to Share Insight on Future of Travel

The ITB Asia Virtual Conference 2021, scheduled to take place from 25 – 29 October, will attempt to address some of the most pressing issues related to the recovery of the international travel and tourism industry, its organizer Messe Berlin (Singapore) announced this week.

To be held during the virtual ITB Asia 2021 travel trade show under the theme, “The Decade Ahead: Braving New Realities in Travel”, the conference will host visionary pioneers and leading figures who will share up-to-date insights and discuss key strategies on the biggest and most important issues to remove barriers, accelerate international recovery and ultimately make sure the travel, tourism and MICE industries become more inclusive and sustainable.

The five-day event will bring together leaders of national tourism boards and convention bureaus, top CXOs of destination management companies, travel agencies, cruise lines, hotels, attractions, the world’s major travel brands, MICE planners and travel tech solution providers.

Key sessions

ITB Asia’s travel think tank will discuss on the new micro and major challenges such as returning to travel with the implementation of digital health passports and business opportunities emerging from post-vaccine-travels.

In addition, key leaders in corporate travel will discuss future trends, what new priorities travel managers are having, and how Travel Management Companies (TMCs) and other travel partners can adapt quickly to the many changes in the business landscape.

Meanwhile, visitors to the ITB Asia Conference will learn what lies ahead for MICE players to ensure their business sustainability in the long term and whether remote working and hybrid events will dominate the MICE industry in the future.

ITB Asia’s travel think tank will also gather airline leaders to identify the challenges in the aviation sector.

The Talk Series

In addition to the wide-ranging program, a new conference format, the Talk Series will feature a wide range of discussion rounds at the ITB Asia Virtual Conference this year. In this series, ITB Asia will gather National Tourism Organisations (NTOs) and Convention & Visitors Bureaus (CVBs) across Asia Pacific and beyond to share their plans for 2022 with the audience.

Furthermore, under the heading “Hotel Leaders’ Talks: Road to Recovery”, ITB Asia will ask hotel leaders to share their observations on what has changed in the hotel business landscape.