Sabre and Emirates Reach New Distribution Agreement

Sabre Corporation, a leading software and technology company that powers the global travel industry, and Emirates, one of the world’s largest international airlines, have signed a new multi-year, worldwide distribution agreement.

The new agreement will provide Sabre-connected travel buyers and agencies with access to Emirates’ content, through Sabre’s global distribution system (GDS), with immediate effect. Further to this, Emirates will create and distribute NDC offers through the Sabre GDS.

“We are delighted to reestablish our long-standing partnership with Emirates,” said Roshan Mendis, Chief Commercial Officer at Sabre Travel Solutions.

“Resulting from thoughtful discussions between both parties, our new agreement will provide both Emirates and travel buyers with immense value, removing complexity in the buying process, which is crucial to the recovery of the industry,” he added.

The new contract will connect Emirates to a global network of travelers, while supporting its global vision to provide travel buyers and travelers with personalized offers.

“We are pleased to have reached this distribution agreement with Sabre… Providing agencies with flexibility, choice and efficiency will help them thrive in the current climate while it will help us drive revenue and growth,” Emirates Chief Commercial Officer Adnan Kazim said.

In addition to the new agreement, Sabre will continue to partner with Emirates on advanced retailing, data and analytics capabilities through a number of its industry-leading solutions in areas such as network planning, revenue optimization and market intelligence.