INSETE Study Examines Trends and Actions to Take Greek Tourism into the Future

INSETE, the Greek Tourism Confederation’s (SETE) research body, released this week the first part of a study that examines global trends affecting tourism development and how these can be used to further improve the Greek tourism product.

Conducted jointly by Deloitte – Remaco on behalf of INSETE, the “Greek Tourism 2030 | Action Plans” study provides useful data that will help policymakers draw up a national tourism strategy and implement actions that will lead to the extension of the tourism season, improve the share of tourist activity and demand countrywide, and increase the average length of stay and spending by tourists in the coming years. It also explores ways to further develop Greek tourist offerings and products in terms of destination and clusters across the country.

“The course of Greek tourism towards 2030 presupposes the transition from spontaneous to targeted development through systematic, substantial and integrated planning in a framework of sustainability taking into account available resources, goals and emerging trends,” said the INSETE report.

The first part of the study points to five key areas where actions are required to further develop the country’s tourist product through to 2030:

– improvement and development of infrastructure, mostly of public use facilities

– the upgrade, diversification and promotion of the tourism product

– the digital upgrade and the transformation of the tourist ecosystem

– ensuring environmental protection and sustainability

– strengthening skills and developing entrepreneurship.

The study’s analysts also cite important global trends that should be taken into consideration when drawing up tourism policy. These include digital transformation, sustainable development, overtourism, the sharing economy, social and demographic change, emerging destinations, security and crisis management, and ways to address the impact of the Covid-19 pandemic.

The study goes on to outline key approaches and best practices to current trends and challenges implemented by competing destinations.