Greece Promotes Winter Tourism Destinations in New Campaign

The Greek Tourism Ministry and the Greek National Tourism Organization (GNTO) this week launched a new winter marketing campaign that promotes Greece’s mainland destinations.

The new “Greece does have a winter” campaign, part of the country’s main “All you want is Greece” campaign, is aimed at promoting winter tourism and all the activities guests can enjoy during the season.

Sponsored by the Onassis Foundation, the campaign is Greece’s first that exclusively promotes destinations to visit in the winter season and attempts to show that the country has more than island destinations. Among the key elements of the campaign is that Greece is an authentic and safe place to visit.

Running for four months, the “Greece does have a winter” campaign will feature the country’s countryside, mountains, lakes, rivers, villages, local gastronomy, tours and activities that can be enjoyed in nature including bike riding, paragliding and rafting. The campaign shows a number of destinations of the regions of Thessaly, West Macedonia, Epirus, Central Greece and the Peloponnese, including Meteora, Nymfaio, Florina, Karpenisi, Corinth and Ioannina.

The campaign will also introduce what Athens and Thessaloniki have to offer during the winter season.

“The campaign comes at a difficult time for Europe due to the [Omicron] variant, but our goal is to support our winter destinations that have been through hard times over the last two years,” Greek Tourism Minister Vassilis Kikilias said, adding that the campaign aims to boost demand in the low season and combat seasonality.

According to Kikilias, the new campaign will be updated frequently, according to the developments of the pandemic in Greece’s target markets, which include the UK, Germany, France, Italy, Spain, Denmark, Sweden, Poland and Israel.

On his part, GNTO Secretary General Dimitris Fragakis said the new campaign goes beyond promoting Greece as the familiar “sun & sea” destination and looks to promote the country’s destinations and businesses that offer unique winter experiences.

“The GNTO’s new strategy sees all of Greece as a potential tourism destination to be visited throughout the year,” Fragakis said, highlighting that the campaign will showcase that the country’s mainland destinations can play a leading role in winter tourism.

The tourism ministry and the GNTO plan to soon launch a second campaign that will focus on Greek destinations ideal for city breaks.