Scandinavian Travel Market Gets to Know Eastern Halkidiki

The Municipality of Aristotle in Eastern Halkidiki in February held a number of meetings in Copenhagen and Herning in Denmark, and in Malmö, Sweden, to promote the area’s tourism offerings to Scandinavian tourism professionals.

The municipality’s aim was to introduce the destination’s luxury, culture and wine tourism options.

In an announcement, the municipality said the Danish tourism professionals expressed their strong interest for Eastern Halkidiki’s diving spots in Ouranoupoli and Ammouliani as well as in Stratoni, an area that hosts one of the largest hippocampus (sea horse) colonies in the Mediterranean basin.

The Aristotle municipality also presented its luxury tourism options that combine summer travel activities including sailing, gastronomy, wine events and culture.

In Malmö, Sweden, the municipality proposed holiday packages suitable for networks or cities with rich mineral heritage whose members include high-income Swedish travelers.

While in Henring, Aristotle municipality’s representatives also visited the Ferie For Alle tourism exhibition and presented the area’s “cultural summer” program to over 10 product and sales managers.

In addition, they held private meetings with executives from Danish tour operator Primo Tours.

“Scandinavians are looking for alternative holiday options fully adapted to the ‘sun – sea’ model. This defines the post-Covid activity of Danish travel tourism agents, who develop new techniques and include in their programs alternative tourist models in fresh travel destinations,” the municipality said.

Photo Source: Municipality of Aristotle

Following its meetings both in Denmark and Sweden, the Aristotle municipality is planning to organize a trip to Eastern Halkidiki for Danish and Swedish media representatives and tourism professionals.

Furthermore, the municipality considers of significant importance the upcoming inspection trips of Danish product managers who have already signed contracts with hotels in the area of Eastern Halkidiki.