Autohellas Acquires Hertz Franchisee Partner in Portugal ‘HR Automoveis’

Aiming to grow its international portfolio, Greek company Autohellas recently entered into a binding agreement for the acquisition of 85.60 percent of the share capital of Portuguese company HR Aluguer de Automóveis S.A. (HR Automóveis), the franchisee partner of Hertz International in Portugal, at a consideration of 31.5 million euros.

Autohellas activities include short term car rental, operating leasing and fleet management, vehicle import/wholesale distribution and vehicle retail.

“Assuming certain annual HR Automóveis profitability targets are reached between 2022-2024, it is possible that the valuation will be increased by up to 7.5 million euros, meaning the total consideration could eventually reach 39 million euros,” Autohellas said in an announcement.

The transaction remains subject to receiving the necessary approvals. Closing is estimated to occur within the next 30 to 60 days.

Autohellas Group intends to leverage this transaction to accelerate its growth but equally to develop significant synergies through possible joint investments in technology, to increase its buying power for vehicles and to evolve its commercial access to the leisure sector of Southern Europe.

“The acquisition also has the potential to create significant additional career development opportunities for the people in both organizations,” Autohellas said.

Established in Greece more than 50 years ago and listed since 1999, Autohellas Group is the largest integrated automotive services in Greece in terms of turnover and employment .

The company also has significant experience operating car rental businesses beyond Greece, having previously obtained the franchisee rights for Hertz in Bulgaria, Romania, Serbia, Montenegro, Cyprus, Ukraine, and Croatia.

Upon approval, HR Automóveis will become the largest subsidiary of Autohellas Group abroad.