Italian Media Put Halkidiki in the Spotlight

Ammouliani island, Halkidiki. Photo source: @Halkidiki Tourism Organization

Some of Italy’s largest media, including LA7 TV, Il Giornale and Lonely Planet It, recently put Halkidiki in the spotlight through a number of published features dedicated to the destination’s beaches, rich gastronomy and unique nature.

According to an announcement by the Halkidiki Tourism Organization, the features followed its promotional campaign that was launched to mark the start of direct air services by AEGEAN from Thessaloniki to Rome and Milan.

“Prominent journalists from Italy’s largest media and representatives of specialized travel agencies responded to our call and visited Halkidiki during three thematic trips planned especially for them in order to highlight the destination’s authentic and alternative sides,” the organization said.

After the press trips, Halkidiki’s tourism offerings appeared in the following Italian media:

– LA7 TV’s “Eden – Un pianeta da salvare” show highlighted Halkidiki’s three peninsulas as well as the area’s history, wines and traditional villages with videos from Nea Potidea, Athitos, Ouranoupoli, Ancient Stagira, Neos Marmaras, Sithonia and Mount Athos.

– Il Viaggiatore presented “5 reasons to visit the Halkidiki peninsula and discover its sea”.

Italia a Tavola

– Italia a Tavola promoted Halkidiki’s rich gastronomy and local products.

– A number of articles were published in the official website of Gruppo Italiano Stampa Turistica (GIST) – the association of Italian travel journalists.

GIST

– On the Road magazine listed suggestions for road trips to Halkidiki.

– Il Giornale presented the efforts of Ammouliani to become a “green” destination.

– Grazia and Lonely Planet It promoted the beaches of Halkidiki.

– La Stampa presented Halkidiki as the “blue and green paradise” of the Aegean.

– Corriere Della Sera ran an extensive article on the seahorse population that can be found near the coastal area of Stratoni.

Corriere de la Serra

According to Halkidiki Tourism Organization President Grigoris Tasios, Halkidiki has enjoyed extensive publicity in Italy thanks to the organization’s consistent efforts during the last three years.

“We are satisfied with the results of our work… Italy is an emerging market for Halkidiki where – prior to the pandemic – arrivals were increasing by 7-9 percent on an annual basis. After the launch of AEGEAN’s direct flights from Rome and Milan, we decided to step up our efforts,” he said.

Tasios also announced that the organization in October will participate in the Mediterranean Exchange of Archaeological Tourism, an archaeology exhibition due to take place in the ancient Greek site of Paestum, southern Italy, as well as in international tourism exhibitions in Rimini and Milan.