‘Rethink Tourism’: Sector Gets Ready to Celebrate World Tourism Day 2022

The countdown to World Tourism Day 2022, held every year on September 27, is now underway, with every part of the sector invited to be an active part of the annual celebrations, the World Tourism Organization (UNWTO) said on Thursday.

With the theme of “Rethinking Tourism”, the international day of observance will this year focus on re-imagining the sector’s growth, both in terms of size and relevance.

“The potential of tourism is enormous, and we have a shared responsibility to make sure it is fully realized,” UNWTO Secretary-General Zurab Pololikashvili said.

The Republic of Indonesia will host the official day on September 27, though all UNWTO Member States, as well as non-members and stakeholders from across the private sector, are being invited to host their own celebrations as well as to promote the day and its central theme.

Photo source: UNWTO

“On World Tourism Day 2022, UNWTO calls on everyone, from tourism workers to tourists themselves, as well as small businesses, large corporations and governments to reflect and rethink what we do and how we do it,” Pololikashvili added.

World Tourism Day has been held on September 27 each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.