Culinary GNTO Teams Up with Michelin Guide to Promote Greek Gastronomy by GTP editing team 22 September 2022 written by GTP editing team 22 September 2022 1 comment Share 0FacebookTwitterLinkedinWhatsappEmail 21 The Greek National Tourism Organization (GNTO) announced this week that it had joined forces with the prestigious Guide Michelin for the further promotion of Greek gastronomy through its guide books. Greek Tourism Minister Vassilis Kikilias and GNTO Secretary General Dimitris Fragakis were in Paris on Thursday to sign the two-year agreement that will see the promotion of Greek cuisine through the Michelin Guides and the participation of GNTO officials in relevant activities. According to local media reports, the GNTO will allocate almost half a million euros in this direction. “Today’s agreement between the GNTO and Michelin is a big step for the promotion of Greek gastronomy worldwide. Our collaboration with the most recognizable gastronomy organization internationally creates the conditions for Greece to move up a gear in this area adding one more strong competitive advantage as a 12-month tourist destination,” said Fragakis who initiated the deal. Under the agreement, Guide Michelin experts will be looking for and trying restaurants in Athens and along the Athenian Riviera and sharing their findings in the Michelin Guide for Greece, said Kikilias adding that the new collaboration “officially places Greece and especially Athens on the global map of haute cuisine”. “For many years, Greece has been famous all over the world for the quality of the Mediterranean Diet which forms the basis of local cuisine. Greece is once again experiencing an exceptional year in tourism and at the same time a new opportunity presents itself: to introduce guests to the country’s gastronomy thus giving them another reason to visit their favorite destination again soon,” he added. There are currently 21 restaurants in Athens awarded with Michelin stars in the Michelin Guide 2022 and a handful of hotels. Greece is hoping through the partnership to enhance brand name Greece and the Greece tourist experience – a top priority for the GNTO and the ministry which have been supporting dozens of related initiatives. Join the 15,000+ travel executives who read our newsletter Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post Jet2 to Launch Largest Ever Flight Program for Greece in 2023 next post Greece a European ‘Power Market’ for Airbnb-style Demand You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Greek Tourism Ministry Monitors Santorini Situation as Seismic Activity Continues 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 ELIME and HELMEPA Join Forces for Safer, More Sustainable Greek Ports 5 February 2025 1 comment Estefano Onatrac 23 September 2022 - 12:01 Interesting article, the Michelin guide is going to focus more on Greek cuisine. But then this cuisine should also be more open to creativity and wanting to bring out its capabilities. In the Netherlands and Germany, for example, Greek cuisine still has a low-budget image. The wine accompaniment usually consists of inferior Greek wine. There are possibilities to change this, but then the chefs and viticulturists will have to take the initiative themselves or start cooperating with (print) media. Often, as a food photographer, I just don’t get an answer to a request, or would that first start happening when no more guests are coming? There is indeed good wine being made in Greece, but the winemakers prefer to keep this “secret” to themselves. Greek cuisine is exciting, there are many possibilities, but show it; there is more than Greek Salad, Souvlaki and Gyros! Reply Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ
