Greece’s Reputation for Travel Experiences Going Strong in Q3

Photo © Greek Travel Pages (GTP)

Greece remained competitive in the third quarter of the year garnering a score of 8.91 in terms of traveler experience, found the latest Athens/Greece Sentiment Tracker released by INSETE, the research body of the Greek Tourism Confederation (SETE), in collaboration with TCI Research.

More specifically, making up the total score for experience reputation, Greece received a score of 9.24 for culture, 9.02 for restaurants, 8.96 for shopping, 8.79 for sea and 8.61 for accommodation.

Overall, online reputation for the July-September 2022 period for Greece dropped by -34 points compared to Q2 and for Athens by -29 points bringing the country below rivals Italy (-25 points) and Portugal (-10 points) in terms of net sentiment score and slightly above Spain (+2 points).

Source: INSETE Intelligence.

INSETE analysts note that the decline in net sentiment score can be seen across most of Greece’s markets and is expected as the peak summer season comes to a close.

Online conversations about Covid-19 were on a downward trend in Greece and Athens in Q3 but users are still concerned about hygiene-related factors and crowds.

The report goes on to note that sentiment was down on Q2 in all tourism-related topics more so however with regard to the environment and sustainable travel (-29 points). Negative sentiment according to the report focused on climate-related issues.

Source: INSETE Intelligence.

On the upside, interest among Internet users is still robust in the areas of Greek gastronomy, culture, and hospitality and to some extent in issues related to nature, food, accommodation, events, innovation and sustainability.

In Q2, Greece’s outdid Portugal and Spain (+12) in terms of net sentiment score but remained below Italy (-1 points). Social media users praised Athens and Greece for culture, gastronomy, nature offerings and accommodation.