ITB Berlin 2023: New Virtual B2B Platform ‘ITBxplore’ Goes Online

ITB Berlin. Photo source: ITB.

ITBxplore, a new digital platform aimed at accommodating networking at this year’s ITB Berlin tourism and travel exhibition and augmenting its program has recently gone online.

Hailed as the “world’s largest tourism trade show”, ITB Berlin launched in 1966 and is today considered one of the most important events in the travel industry.

In 2019, around 10,000 exhibitors from 181 countries displayed their products and services to some 160,000 visitors, including 113,500 trade visitors at ITB.

This year, the event will run between March 7-9 in Berlin and will be accommodated by two virtual companions: the newly launched ITBxplore platform and the ITB Mobile app.

ITBxplore

Photo source: ITB.

Registered trade visitors and exhibitors will have the opportunity to network, exchange views and make appointments with buyers, sellers and important travel industry players through the new digital platform prior to the live event.

ITBxplore will also feature an exhibitor directory and product highlights, providing an overview of the global brands represented at ITB Berlin 2023, as well as an interactive hall plan showing exhibitors location making it easy to prepare efficiently for the show.

Ticket holders, exhibitors and accredited media members can access the web platform until 31 January 2024 and make use of a personal user profile with the email address they provide on registration and communicate personally and efficiently with current and future business partners through it.

Prior to ITB Berlin and the ITB Berlin Convention, trade visitors can access the wide-ranging event program and plan their attendance at convention sessions. A summary of detailed information on the event program and leading speakers can be found under the section heading “Program”. Selected sessions from the wide-ranging program will be streamed on ITBxplore.

ITB Mobile app

Photo source: ITB.

Furthermore, the free of charge  ITB Mobile app, the smart companion for visiting the live event, offers trade visitors product and exhibitor information, a detailed overview of ITB’s program of events and interactive hall plans.

During the show, the app’s program and speaker lists inform visitors about the latest sessions and events. Favorites and networking contacts on ITBxplore and the ITB Mobile app can also be synchronized in a personal account.

Starting February 2023, the ITB Mobile app can be downloaded from the App Store and Google Play Store.