Philoxenia at Heart: Rodos Park Unveils Exciting Rebrand

Rodos Park rebranding. Photo source: Rodos Park.

Rodos Park, a historic luxury hotel on the Greek island of Rhodes, has launched a rebrand and new website, highlighting its commitment to hospitality and art.

Created by Mindhaus, the hotel’s new brand strategy places hospitality at the heart of the travel experience with the motto “Philoxenia at Heart” and creates an artistic environment where visitors can experience Greek culture and hospitality. Aris Soulounias, CEO of Colossos S.A. – Rodos Park, describes the hotel experience as the “art of hospitality.”

The rebranding draws inspiration from the medieval city of Rhodes, the hotel’s aesthetic, and its unique gardens.

Rodos Park, Rhodes. Photo source: Rodos Park.

More specifically, the new identity features plant-like forms and shapes, reflecting the unique characteristics of the hotel. Its color palette was inspired by the hotel’s emblematic garden and its swimming pool, while a new logo was designed to capture the refined, friendly, luxurious, and welcoming aspects of Rodos Park.

In addition, the hotel’s official website has a new look as part of the rebrand. Digital agency “eight” redesigned Rodos Park’s website based on its brand strategy and guidelines.

The new website provides an immersive experience for visitors, showcasing the hotel’s 75 luxurious suites and rooms, restaurants, bars, wellness spa, gym, and outdoor swimming pool.

Rodos Park, Rhodes. Photo source: Rodos Park.

“Rodos Park aspires to become a welcoming center for art lovers and create unforgettable travel memories for its visitors in Rhodes and Greece,” added Soulounias.

Rodos Park’s rebranding and new website not only highlight its commitment to hospitality, art, and the experience of high-standard hospitality but also aims to reintroduce it to the global market and strengthen its customer loyalty.

Founded in the heart of the town of Rhodes in 1960, the five-star hotel significantly contributed to the evolution of the island’s tourism quality. Rodos Park’s latest reconstruction in 1995 by architect Stelios Dimos utilized elements from the medieval city of Rhodes and the Castle of the Knights creating a landmark building on the Dodecanese island.