Singapore Airlines Welcomes Customers to a World-Class Travel Experience with New Campaign

Photo source: Singapore Airlines.

Award-winning Singapore Airlines (SIA) is welcoming customers to a world-class travel experience with its recently launched global brand campaign.

Titled “Welcome to World Class“, the 90-second campaign video features SIA’s cabin crew and highlights their diverse and personal experiences with people and cultures from around the world.

“This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey,” said Executive Vice President Commercial of Singapore Airlines Lee Lik Hsin, adding that the company’s cabin crew dedication to customer service has “a positive impact on everyone around them”.

Singapore Airlines global campaign ad. Photo source: Singapore Airlines.

Singapore Airlines global campaign ad. Photo source: Singapore Airlines.

Directed by Australian filmmaker Liz Murphy, the promo video was filmed in several different locations, including Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China, showcasing  SIA’s global reach.

The airline conducted extensive research to gauge its global brand perception and used the findings to create a campaign that would resonate with customers from all over the world.

The SIA Group has a rich history, dating back to 1947 with the maiden flight of Malayan Airways Limited.

Over the years, the airline underwent several name changes and eventually split into Singapore Airlines and Malaysian Airline System in 1972.

Starting out with a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown into a world-class international airline group with a constant focus on service excellence, product leadership, and network connectivity.

Asian Aviation is the official representative of Singapore Airlines in Greece.