New Luxury Travel Segment to Debut at ITB Berlin 2023

Home of Luxury by ITB. Photo source: ITB Berlin.

The HOME OF LUXURY by ITB is set to make its in-person debut at ITB Berlin, the world’s largest travel trade show, which will take place during March 7-9.

The new luxury travel segment at ITB will aim to offer a unique environment for luxury tourism buyers and providers, with various networking events, meetings, as well as participation in ITB Berlin Convention special panels and lectures.

Several top exhibitors, including Iberostar Hotels & Resorts, Severin’s Resort & Spa, FUORITINERARIO, and Quark Expeditions, will be showcasing their offerings at the HOME OF LUXURY by ITB.

Luxury tourism providers and buyers from around the world will also have the opportunity to experience the world of luxury tourism in new and exciting ways taking place at the Marshall Haus.

The areas at the Home of Luxury by ITB. Photo source: ITB Berlin.

Four separate exhibition areas, known as The Garden, The Library, The Nest, and The Gallery, will be dedicated to different forms of luxury tourism. Participants will be able to choose their preferred atmosphere for business talks and meetings and attend pre-arranged interviews and open networking events.

The HOME OF LUXURY by ITB will also host an exclusive Meet the Media event, where luxury tourism providers can meet and network with media members from the luxury and lifestyle markets in an informal setting. The open networking event for media members will take place on 8th (14:30-17:30) and 9th (11:45-13:00) March at The Garden, The Library, and The Gallery at the Marshall Haus.

The official media partners of the HOME OF LUXURY by ITB are Connoisseur Circle, Luxury Wise, and LuxusInsider, with other partners such as Brandcraft and Schweizerische Hotelfachschule Luzern (SHL). Full program details and additional information can be found on the ITB Berlin website.

Luxury tourism providers can also register for the HOME OF LUXURY by ITB, while luxury tourism buyers can register for the ITB Buyers Circle, which offers exclusive access to the luxury tourism segment of the event, among other benefits.

ITB Berlin, which has been the world’s leading travel trade show since 1966, saw 60,700 attendees from 125 countries participate in over 100 sessions with 223 speakers during its virtual event in 2022. The trade show also resulted in 20,000 business contacts, leading to 14,000 leads and 3,200 business meetings being arranged.