ITA Airways Adds Flight to Direct Rome Fiumicino-New York JFK Connection

The strategic importance of the American market for ITA Airways is confirmed by the launch of a new advertising campaign that will be displayed all throughout Manhattan.

Italian flag-carrier, ITA Airways, is strengthening its offer of direct connections between Rome and New York to meet high demand.

According to an announcement, an additional round-trip flight Rome-New York – the AZ 602 and AZ 603 – will start operations as of June 1, bringing the daily frequencies between the Italian capital and JFK Airport to three.

Considering also the daily connection operated from Milan Malpensa to New York JFK, departing at 12:55 pm and landing at 4:15 pm local time, the daily round-trip flights operated by ITA Airways between Italy and the Big Apple add up to four, bringing the total number of weekly frequencies to JFK to 28.

Operated by an Airbus A330, the new AZ602 will depart every day at 9:15 am from Fiumicino to land at 1:00 pm local time in New York. The new connection joins the AZ608 departing at 10:10 am and the AZ610 departing at 3:10 pm from Rome Fiumicino already in the airlines’s schedule.

The new return flight from New York, AZ603, will depart at 6:05 pm local time, to arrive in Rome at 8:40 am and will complete ITA Airways’ JFK – FCO offer, which already includes AZ609 departing at 4:00 pm from JFK and AZ611 taking off at 9:30 pm, local time.

ITA Airways, Airbus A330. Photo source: ITA Airways

North America is thus the center of the company’s investments in summer 2023, which will see the opening of new routes from Rome Fiumicino to Washington (from June 2 with 5 weekly frequencies that will become daily in August) and to San Francisco (from July 1 with 3 weekly frequencies that will increase to 5 from August).

The two new intercontinental destinations will be operated with the Airbus A330 (route to Washington) and with the Airbus A350, the company’s flagship (route to San Francisco).

New advertising campaign

Highlighting the strategic importance of the American market, ITA Airways launched a new advertising campaign that will run until March 26 in the US.

The new campaign will be displayed all throughout Manhattan, New York and Miami to promote its three daily flights from John F. Kennedy International Airport and the daily connection out of Miami International Airport. The campaign will be on billboards and will also have a strong web presence.

Dal 1° giugno salgono a 3 le nostre frequenze giornaliere tra Roma Fiumicino e New York JFK. Considerando anche il collegamento giornaliero da Milano Malpensa, arriviamo a 4 ✈️ Siamo ufficialmente nel mood “Alla conquista della Grande Mela”🗽 https://t.co/BlDxv2vYQk#ITAAirways pic.twitter.com/lQpwOACg8a

— ITA Airways Risponde (@ITAAirways) March 1, 2023

ITA Airways recently announced its 2023 Summer schedule, with flights to 68 destinations, including 22 national, 36 international and 10 intercontinental.

All ITA Airways’ new flights are already on sale, and can be purchased on the airline’s website and from its call center, or from travel agencies and airport ticket offices.