OTA Insight Launches New Solution to Combine Hotel and Short-Term Rental Data in Single Platform

Rate Insight+ map. Source: OTA Insight

OTA Insight, a leader in cloud-based hospitality business intelligence, announced on Monday the launch of Rate Insight+, a first-of-its-kind solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform.

“With the majority of booking sites offering both hotel and short-term rental accommodation, market convergence is accelerating, and traveler habits are changing,” said OTA Insight CEO Sean Fitzpatrick.

According to data, short-term rentals are now a mainstream competitor to hotels as 46 percent of those who paid for lodging in 2021 stayed in a short-term rental at least once. Potential guests compare factors including price, value, and experience offered by both short-term rentals and hotels when booking rooms.

Rate Insight+ dashboard. Source: OTA Insight

OTA Insight’s Rate Insight+ offers hoteliers a comprehensive view of competitive short-term rental and hotel pricing in their specific market, providing crucial data to enable better pricing decisions based on demand, occupancy, and rates in their market.

Until now, hoteliers have not had a solution to truly understand this new short-term rental competitor, leading to a major blindspot across their competitive landscape.

“Our Data Science team has surfaced some powerful insights to help hoteliers understand the impact of short-term rental properties in their market on their commercial strategy… Rate Insight+ enables hoteliers to take a comprehensive approach to analyze their market, understand the impact of short-term rental supply, and gain a competitive advantage,” he said.

Rate Insight+ breakdown of data. Source: OTA Insight

According to OTA Insight, the new Rate Insight+ solution will help hoteliers gain a much richer view of their markets, enabling them to price with confidence in the face of an ever-changing competitive landscape.

The new short-term rental data will be available as an upgrade to the core Rate Insight product.