‘Greek Breakfast’ Initiative Promoted Abroad

Greek Breakfast. Photo source: Greek Breakfast/ Marketing Greece.

The ever-growing “Greek Breakfast” initiative, which introduces Greek food products to travelers staying at hotels in Greece, will be promoted abroad through a series of actions.

More specifically, the Hellenic Chamber of Hotels (HCH), which launched the project a decade ago, has teamed up with Marketing Greece for the creation of related content to be featured in discovergreece.com as well as for the launch of a special campaign and promotion through Marketing Greece’s social media, newsletter and posts.

The aim is to promote Greek breakfast habits and culture through recipes and products and to bring together the primary sector with the tourism industry and integrate local food products into the traveler experience.

“The ‘Greek Breakfast’ initiative is moving into the new era, upgraded and improved on all levels, with planned actions so that it remains relevant and dynamic, while meeting the needs of its members,” said Aris Soulounias, HCH vice president and head of the initiative.

“The value of gastronomy and its contribution to the identity of the Greek tourist product is a given,” said Marketing Greece CEO Ioanna Dretta, adding that through Greek gastronomy, travelers can gain immediate insight into the authentic way of life.

Earlier this year, hoteliers on Chios, Karpathos and Kasos  joined the “Greek Breakfast” program showcasing local Greek products through breakfast menus.