Sabre Announces New Customer Loyalty Program Solution for Airlines and Hotels

Sabre Corporation, a leading software and technology provider for the global travel industry, has announced an agreement with Capillary Technologies, a loyalty management and customer data platform provider, to help airlines and hoteliers delight travelers through next-generation customer loyalty programs. Capillary Technologies delivers AI-based, cloud-native SaaS programs and solutions.

Through the agreement, Sabre has incorporated the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, adding Capillary’s advanced loyalty management capabilities to their comprehensive offerings.

Photo source: Sabre.

“Our joint loyalty management solution will enable airlines to stay connected with their flyers, understand their preferences, reward their loyalty and improve customer engagement through AI-driven recommendations that create incremental value for our customers and their frequent travelers,” said Corrie DeCamp, senior vice president, product management for Sabre Travel Solutions.

The Sabre and Capillary agreement will provide valuable insights into customer loyalty data through real-time analytics; new opportunities for end-to-end loyalty management and incremental revenue opportunities for airlines and hoteliers; and enhanced customer experiences across the entire traveler journey.

According to Sabre Hospitality’s senior VP and global managing director of community sales, Frank Trampert,  Sabre is further enhancing its hospitality offering through Capillary.

“It’s vital that hoteliers can understand ever-evolving guest preferences and expectations to create differentiated experiences and keep their guests delighted at every travel touchpoint,” Trampert said.

For Sabre Hospitality customers, the Capillary hospitality platform will be integrated with Sabre Hospitality SynXis applications, including Central Reservations, Property Hub, Voice Agent, and Booking Engine. For airlines, Capillary’s loyalty management solution can be integrated with SabreSonic, Customer Insights, Payment, and Dynamic Rewards products.

According to Sabre, the Capillary Technologies solution goes beyond traditional points-focused loyalty programs to enable brands across travel, and other sectors, to enhance consumer engagement through digital transformation.

Using AI to interpret comprehensive data sets, Capillary Technologies provides meaningful, real-time insights into customer preferences, providing recommendations to empower airlines and hoteliers to step-up their relationships with travelers, while enhancing revenue-creation opportunities, through truly personalized interactions across all traveler touchpoints.