Sabre and American Airlines Set to Go Live with NDC Content

Photo source: Sabre

American Airlines’ NDC (New Distribution Capability) content will be accessible through Sabre’s global distribution system (GDS), Sabre Corporation, a leading software and technology provider to the global travel industry, announced on Wednesday.

“Through Sabre’s network of travel retailers, we’ll be able to provide our enhanced, rich NDC content to travelers worldwide,” said Thomas Rajan, vice president, global sales at American Airlines.

Starting on April 3, Sabre-connected travel buyers, agencies and developer partners will be able to shop, book, and service American’s NDC content, including paid seats, through Sabre’s Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and the online booking tool, GetThere.

“This will open new business opportunities to American as well as our travel retail partners, and deliver a better, more tailored experience to the customers we all serve,” Rajan added.

Travel buyers connected to the Sabre GDS will be able to choose enhanced offers from American such as the Main Select and Flagship Business Plus fares, ancillary products and the lowest fares available in these channels.

“We are excited to reach this milestone with American Airlines and look forward to our ongoing collaboration to provide travel buyers with the offers and services their travelers want,” said Kathy Morgan, Vice President, NDC and Airline Supply, Sabre Travel Solutions.

Photo source: American Airlines

Sabre-connected travel buyers will also have access to more descriptive information on American’s flight offers as well as seat selection enabled in the booking path.

“While it is still early days for NDC bookings, making this rich NDC content from the world’s largest airline available in Sabre channels is an important step towards the maturing and scaling of NDC distribution,” Morgan said.