Mabrian: Greece Stands Out For Hotel Offering Despite Rising Prices

Greece is among the most satisfying destinations in terms of hotel offerings, despite an increase in rates, according to a report released by tourism intelligence provider Mabrian, which assessed one billion social media comments concerning satisfaction, transportation and prices.

More specifically, Greece together with France, Spain, and Italy were the four Mediterranean achieving the highest levels of satisfaction in terms of safety and climate and moderate satisfaction in terms of tourist attractions.

Source: Mabrian Technologies.

Of the four, Greece received the best overall comments about its hotel options, despite being the country reporting the highest rate increases in the Mediterranean – up to 123 percent – for 5-star rooms. Overall, Greece reported the highest price growth compared to the rest of the countries in 2019.

Prices are on the rise across destinations and in all hotel categories said Mabrian. Indicatively, hotels in France and Italy have the most expensive prices, while Spain remains competitive.

Source: Mabrian Technologies.

According to the report, hotels in France were found to be less desirable as were those in Italy and Spain.

Travelers to Greece also appreciate the  local gastronomy.

Source: Mabrian Technologies.

According to Mabrian data, all four destinations increased their air capacity for the summer compared to 2022. As a result, Mediterranean destinations are vying to win over travelers from the US.  In Greece and Spain, capacity and direct flights from the US are up by about 20 percent.

Indicative of the demand in Greece by US travelers, travel receipts in the first quarter of the year came close to pre-pandemic 2019 levels, reaching 732.9 million euros compared to 760 million euros, driven in large part by US arrivals and spending.