Demand for Airbnb-style rentals in Greece remains strong into fall reflecting an extension of the tourism season, found recent data released by AirDNA.
More specifically, according to AirDNA’s Europe Market Review, demand for short-term tourist rentals (STRs) at Greek destinations increased over the summer with bookings marking an upward trend into September and October.
According to AirDNA’s analysis of Airbnb and Vrbo data, Greece is seeing a 31 percent increase in short-term rental bookings for September compared to the same month a year ago and a 30 percent rise in October.
August, a peak month, is currently at 6 percent higher over the same month in 2022.
In the January-July period, the number of overnight stays at STRs was up by 8 percent over the same seven-month period in 2022.
Compared to pre-Covid 2019, overnight stays in June increased by 50.5 percent and by 35 percent in July, exceeding in figures for that record year and the standing as the second highest rate of growth in Europe after France.
In terms of Airbnb occupancy levels this summer, June marked a 57.6 percent rise and July a 68 percent increase with average room rates at 234 euros. Total listings for the summer months in Greece came to 136,800 properties.
According to AirDNA analysts, lower room rates and cooler temperatures are encouraging travelers to visit northern European destinations. Indicative of the demand, in July, Norway saw bookings rise by 29.3 percent, Sweden by 26.3 percent, and Poland by 21.2 percent year on year.
The report also found that demand is rising for cities, with year on year growth in supply and demand. Available listings in July were up by 17 percent year on year.
According to current data for Athens, average daily rate in July stood 74 euros, occupancy rate at 78 percent, and active listings at 11,471 – 80 percent of which were listed on Airbnb, 4 percent of Vrbo, and 16 percent on both platforms.
