Accor Appoints Gilda Perez-Alvarado as Group Chief Strategy Officer

Accor, a world-leading hospitality group, has recently announced that Gilda Perez-Alvarado, currently Global CEO of JLL Hotels & Hospitality, will be appointed as the company’s Group Chief Strategy Officer.

Assuming the role in October, Perez-Alvarado will be a member of the group’s management board, based in Paris, in charge of overseeing global strategy, relations with hotel owners, and strategic partnerships, reporting directly to Accor Chairman & CEO, Sébastien Bazin.

“I am confident that with her considerable skills and global hospitality expertise, Gilda will help us unlock the power of Accor’s strategy providing guests, owners and investors with an unrivalled hospitality experience,” said Bazin.

With a strong academic background developed across both Europe and North America, Perez-Alvarado started her career at PwC before joining JLL in 2004. Working in the company’s Hotel & Hospitality division, she accrued nearly two decades of experience providing top-tier strategic advice to the industry’s largest owners and investors including sovereign wealth funds, private equity, global brands, and family offices/UHNWIs.

In her most recent role at JLL,  was responsible for overseeing the global investment sales, debt and equity placement, strategic advisory and asset management services, offering leading expertise throughout the Americas, EMEA and Asia Pacific.

“I look forward to applying my global hospitality, real estate and capital markets experience and insight to drive forward the group strategy and deliver against the management’s inspiring vision for the company,” said Gilda Perez-Alvarado.

In recognition of her capabilities spanning both real estate and hospitality, Perez-Alvarado holds board and membership positions at a number of high-profile organizations, from Blackstone Mortgage Trust Inc, Cornell University Board of Trustees, World Travel & Tourism Council, IREFAC, among others. She has also been the recipient of numerous awards, most recently the 2023 IREFAC Arne Sorensen Leadership Award.

Accor offers experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands, from luxury to economy.