Hotelising Sees Rise in Sales Revenue of Partner Hotels this Summer

Athens Flair, Athens. Photo source: Hotelising

Greek hotel sales management company Hotelising this year saw new partnerships as well as occupancy growth and an increase in the sales revenue of the hotels in its portfolio.

According to a company announcement, the 2023 tourism season saw the addition of Neoma Hotel and Altar Suites in Athens, the 1910 Lifestyle Hotel in Volos, the Albatross Hotel on Paros and the Sezian Boutique Homes & Villas in Preveza, to its portfolio.

Neoma Hotel, Athens. Photo source: Hotelising

Regarding the performance of hotels already in Hotelising’s portfolio, those on Paros saw an 11 percent increase in revenue with a high average daily room rate (ADR).

Hotelising’s member hotels on the islands of Ios and Santorini recorded an average revenue increase of 8 percent.

Also, compared to 2022, the company has recorded significant results at its hotel on Mykonos, which saw a revenue increase of 7 percent.

The company’s partner hotels on Rhodes, which faced one of the most difficult years this summer due to the devastating fires, are showing similar performance levels as those in 2022.

Blue Sand Hotel, Folegandros. Photo source: Hotelising

“Despite the difficulties we faced during the summer season due to natural disasters in destinations where we have partnerships, our company created a dynamic sales and marketing strategy that contributed significantly to this year’s positive results,” said Hotelising’s founder, Katerina Petropoulou.

According to Petropoulou, Hotelising first focused on creating a rational pricing policy and then proceeded to gradually increase prices through daily monitoring and data analysis.

“This way we reached the financial results we had set from the beginning, which exceed those of 2022,” she added.

Hotelising rebrands, Puts focus on partners

This year also saw Hotelising go ahead with a rebranding without however changing its initial vision: to provide high-level services in the hospitality industry.

“The rebranding concept is rooted in a renewed corporate commitment to putting our customers at the center of everything we do,” Petropoulou said.

“We want the new Hotelising logo to convey trust, credibility and dedication to helping our clients succeed in the highly competitive hospitality industry.”

Hotelising’s next step in 2023 will be its participation in the 100% Hotel Show hospitality exhibition where it will have the the opportunity to meet hoteliers. The company plans to make a dynamic showing with a booth for its partner hotels to exhibit. The most exclusive hotel exhibition in Greece, the 100% Hotel Show will take place November 18-20 at the Mediterranean Exhibition Center (MEC) in Paiania.