Accor Appoints Julie White as CCO for Europe & North Africa

Julie White Accor’s new Chief Commercial Officer (CCO) for the Europe & North Africa region. Photo source: Accor.

Accor, one of the world’s leading hospitality groups, recently announced the appointment of Julie White as Chief Commercial Officer (CCO) for the Europe & North Africa region within its Premium, Economy, and Midscale division.

In her new capacity, White will assume a pivotal role in spearheading Accor’s regional commercial endeavors. Her responsibilities encompass formulating and executing the company’s revenue strategy across the expansive Europe and North Africa markets. This strategic domain encompasses sales & distribution, marketing, loyalty and customer experience, and revenue management.

Julie White brings to this role an impressive two-decade-long career in the global travel industry.

Her professional journey encompasses diverse leadership positions, covering areas such as distribution, CRM, revenue management, digital, sales, and marketing. She has previously served in reputable organizations, including Wyndham Hotels & Resorts as Vice President Commercial for Europe, Middle East, Africa, and Eurasia. Her prior experience also includes consultancy roles with PwC Consulting and tenures at leading airlines such as Virgin Atlantic, British Airways, and American Airlines.

White’s appointment aligns with Accor’s commitment to fostering the growth of its fast-expanding portfolio in the Europe and North Africa region and it follows Karelle Lamouche’s announcement as the Global Chief Commercial Officer for the Premium, Midscale & Economy division.

Photo source: Accor.

“Accor has a clear focus and commitment to further develop our European market leadership and drive commercial value through our guest centricity and brand strength. Julie has a brilliant track record and fantastic experience as a commercial leader, and I know she will be a huge asset to the business,” said Accor Premium, Midscale & Economy Global CCO Karelle Lamouche.

On  her part White praised the company’s ” far-reaching and diverse portfolios” adding that she will work to “deliver Accor’s commercial objectives across the region.”

Accor is a renowned global hospitality group, boasting over 5,300 properties and 10,000 food and beverage venues across 110 countries. With a portfolio encompassing more than 40 luxury, premium, midscale, and economy hotel brands, Accor leads the lifestyle hospitality sector. The group’s commitment to positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity is evidenced through initiatives such as Planet 21 – Acting Here, Accor Solidarity, RiiSE, and ALL Heartist Fund.