APEX Awards 2024: KLM Excels in Safety, Customer Well-being and Sustainability

(Photo-middle) Barry ter Voert, CXO & EVP Business Development at KLM. Photo source: KLM.

KLM Royal Dutch Airlines was recently honored with the APEX World Class Award for the third consecutive year.

Presented annually by the Airline Passenger Experience Association (APEX), the prestigious award is awarded to airlines that excel in safety, customer well-being, and sustainability.

KLM was chosen for the award based on its strong performance in all three areas. The airline has a long history of safety innovation and commitment to customer satisfaction. In recent years, KLM has also made significant investments in sustainability, including fleet renewal and the purchase of sustainable aviation fuel.

Photo source: KLM.

“We’re incredibly proud to have won the APEX World Class Award for the third year in a row,” said Barry ter Voert, CXO & EVP Business Development at KLM.

“We prioritize carrying our passengers safely and in comfort, while also focusing on making flying cleaner, quieter, and more fuel-efficient. To this end, we invest heavily in vigorous fleet renewal and purchasing sustainable fuel. The award serves as fitting recognition for everyone at KLM who makes every effort, every day to serve our customers,”he added.

APEX is the world’s largest international airline association focused on passenger perceptions. The organization has developed into a renowned research and rating organization. This year’s World Class Award was presented to eight airlines, including KLM, Emirates, Singapore Airlines, Qatar Airways, Japan Airlines, Xiamen Airlines, and Saudia.

Winners are chosen on the basis of worldwide audits and consumer reviews, and are required to be awarded five-star reviews at the very least.

In addition to winning the World Class Award, KLM was also recognized as Best-in-Class for Sustainability.