ERA Honors Greece’s SKY express for Airline Excellence and Innovation

Vasiliki Christidi, Vice President of ERA & General Manager of IOGR Group (SKY express). Photo source: Sky express.

Greek airline SKY express was recently honored with two prestigious awards from the European Regions Airline Association (ERA) for its outstanding achievements in airline excellence and innovation.

The ERA Airline Excellence Award 2023 and the ERA Innovation Airline Award 2023 were presented to SKY express at the ERA Awards ceremony held in Innsbruck, Austria, earlier this month.

SKY express was recognized for its exceptional performance in 2022, during which it became the fastest-growing airline in Europe, with the largest increase in flight operations. The airline’s growth was driven by a number of factors, including its innovative approach to digital marketing, its commitment to operational excellence, and its investment in a new fleet of modern, fuel-efficient aircraft.

Digital Marketing Innovation

Gerasimos Skaltsas, Chief Commercial Officer, SKY express. Photo source: Sky express.

SKY express’s innovative digital marketing strategy helped the airline to increase brand awareness and drive traffic to its website. The airline also used data analytics to tailor its marketing campaigns to the specific needs and preferences of its target customers. As a result of its innovative marketing efforts, SKY express was able to achieve significant growth in both domestic and international markets.

“I am immensely proud to accept the Innovation Airline Award 2023, which recognizes SKY express’ unwavering commitment to pushing the boundaries of what’s possible in our industry. Innovation is deeply engraved in our DNA and a cross-functional process that involves multiple aspects of our airline. This award is a testament to the hard work and dedication of our entire team, who consistently drive innovation in our products and services.,” said Gerasimos Skaltsas, Chief Commercial Officer, SKY express, during the ceremony.

Operational Excellence

SKY express is also committed to operational excellence. The airline has implemented a number of initiatives to improve its efficiency and customer service. For example, SKY express has introduced a new online check-in system and a self-service baggage drop system. The airline has also invested in new training programs for its employees. As a result of its focus on operational excellence, SKY express has been able to achieve high levels of customer satisfaction.

Christidi and Skaltsas at the event. Photo source: Sky express.

“I am truly honored to accept the ERA Airline Excellence Award 2023 on behalf of SKY express, the Greek carrier with the largest flight operations increase for 2022 in Europe. This recognition reflects the dedication and hard work of every member of our organization who consistently go above and beyond to deliver excellence to our passengers and stakeholders,” said Vasiliki Christidi, Vice President of ERA & General Manager of IOGR Group (SKY express).

Sustainability

Photo source: Sky express.

Photo source: Sky express.

In addition to its innovative digital marketing strategy and its commitment to operational excellence, SKY express has also invested heavily in a new fleet of modern, fuel-efficient aircraft. In the past two years, SKY express has purchased 8 new Airbus A320neo aircraft, 1 Airbus A320ceo aircraft, and 6 ATR 72-600 aircraft. This investment has helped SKY express to reduce its emissions and improve its fuel efficiency.

Founded in 1980, European Regions Airline Association (ERA) is a non-profit trade association representing over 55 airlines plus around 150 other companies involved in European air transport, and is the only association that bring together the entire spectrum of companies involved in European aviation.