Greece’s All Inclusive Sea & Sun Segment Generates €5.5b in 2022

Photo © Greek Travel Pages (GTP)

One-fourth of all travelers to Greece in 2022 or 7 million chose all-inclusive holiday packages generating 5.5 billion euros in tourism revenues, found an INSETE study released this week.

More specifically, according to the Greek Tourism Confederation’s (SETE) research body’s latest study titled “The All Inclusive Market “Sun and Sea” Travel | Greece, Spain, Turkey” using data from IPK International, the country’s all-inclusive segment accounted for 25 percent of all arrivals, 28 percent of all overnight stays, and 30 percent of total tourism revenues generated by inbound travel (17.6 billion euros).

Overall in 2022, 7 million arrivals concerned all-inclusive sea & sun holidays and 61.2 million overnight stays or 28 percent of the 216,9 million in total.

According to analysts, the findings reveal that all-inclusive tourism generates significant revenues. All three countries examined in the study reported higher average spending per person in 2015, 2019 and 2022 in the sea & sun all-inclusive category compared to other tourists. Indicatively in Greece, average spending per person was 13 percent higher in the segment compared to non-all-inclusive travel.

Greece, together with Spain and Turkey are global leaders when it comes to demand for sea&sun holidays. In the 2015-2019 period, sea&sun destinations marked a 29 percent rise in arrivals, a 27 percent increase in overnight stays and a 33 percent rise in spending.

In the 2015-2019 period, overall tourist arrivals to Greece concerning all-inclusive travel increased from 48 percent to 49 percent. Overnight stays rose from 45 percent to 49 percent and spending from 50 percent to 52 percent.

All Inclusive Sun & Sea in Greece, Spain and Turkey – Arrivals. Source: INSETE.

In the 2015, 2019, and 2022 period, Greece share’s in the sea&sun all-inclusive segment came to 21-22 percent after Spain (46-47 percent) and Turkey (31-33 percent).

Greece’s share in overnight stays came to 21-22 percent after Spain (44-46 percent) and Turkey (33-35 percent).

And lastly, Greece’s share in revenues for the segment stood at 23-24 percent, after Spain (46-49 percent) and Turkey (28-30 percent).