UK Travel Market Gets to Know Greece’s Adventure Tourism Experiences

Photo source: GNTO.

The Greek National Tourism Organization (GNTO) recently made its debut appearance at the two-day ATAS (Association of Touring and Adventure Suppliers) B2B workshop in Liverpool, UK, signaling Greece’s aim to attract British travelers seeking adventure tourism experiences.

Held during October 10-11, ATAS brought together the very best suppliers in the touring and adventure travel industry aiming to raise the sector’s profile and help travel agents develop their expertise and boost their sales.

In a bid to introduce Greece’s diverse tourism offerings to the British travel market, the GNTO sponsored the reception event on the workshop’s opening day. This event featured a blend of Greek music, gastronomy and immersive workshops that introduced the world of Greek olive oil and wines, giving UK travel agents and tour operators an authentic Greek experience.

The GNTO also distributed promotional material to travel agents, showcasing the diverse appeal of Greek destinations.

Photo source: GNTO.

The themed ATAS Conference 2023 drew a crowd of 218 specialist travel agents from Liverpool and other areas of the UK.  Among them were travel counselors, personal travel agents, and luxury travel agents, including Luxury Holidays and Designer Travel. The event also attracted representatives from major travel groups such as Hays Travel and Barrhead Travel.

During the conference, GNTO UK & Ireland branch representatives had the opportunity to establish business contacts with key players in the British adventure tourism sector.

According to the GNTO, British travel organizers, keen on expanding their portfolio of recommended destinations for year-round experiences, displayed interest in Greece’s offerings.

GNTO UK branch Head Eleni Skarveli at the event (photo right). Photo source: GNTO.

Moreover, the Volos Municipality, following the September floods in Thessaly, held a special draw that included a fam trip scheduled for spring 2024, centered around outdoor tourism in the greater Volos area, as the grand prize. Carol Shoesmith, an award-winning travel expert from Designer Travel, won the prize.