WTM London to Release 1st Global Travel Report, Reveal Worldwide Trends

The ExCeL London exhibition & convention center.

World Travel Market (WTM) London 2023, the world’s most influential travel & tourism event, will reveal the latest trends shaping the industry when it releases its first global report on the first day of the show on Monday, November 6.

The exclusive WTM Global Travel Report, compiled in association with renowned researchers at Tourism Economics, an Oxford Economics company, will show how leisure travellers’ needs and desires are changing and shine a spotlight on emerging and growing destinations for 2024 and beyond.

“We’re thrilled to launch the first ever WTM Global Travel Report – it demonstrates our commitment to ensuring the travel community have the freshest insight into trends shaping the sector,” said WTM London Exhibition Director Juliette Losardo.

The report will present findings from international research, using an expansive databank covering nearly 185 countries worldwide as destinations and as origin markets and all major bilateral tourism flows in terms of visits, nights and spend. Focusing on unique industry insights, the report will give a comprehensive outlook on tourism.

Media: Exclusive access to the report

The International Media Centre at the World Travel Market (WTM) in London.

Media will have exclusive access to the report and find out about the key developments highlighted at the WTM press conference and media breakfast at the International Media Centre (N1-500), from 10.00-11.00 on Monday, November 6.

There will also be a session later that day, called “WTM Presents…A Global Travel Report” which will reveal the full report in detail, followed by a panel discussion “WTM Global Travel Report: The Industry Impact” in association with Oxford Economics on the Elevate Stage, during 14:15-15:30.

Losardo: The report will help delegates build their strategies

WTM London Exhibition Director Juliette Losardo.

“The worldwide outlook and vast, informative findings will give delegates invaluable insights to ensure they stay ahead in the travel sector,” Losardo added.

The WTM Global Travel Report will detail how the market has fared in 2023 and forecast how domestic and international leisure travel will develop in 2024. It considers the impact of challenges such as inflation and the cost-of-living squeeze – and compares the varying fortunes of different regions and markets.

Moreover, the report will delve into the drivers of demand in this post-pandemic era, examining how and why travellers are prioritising their holidays above other types of expenditure, and considering the outlook for different demographics.

The authors have also studied issues affecting the travel trade, which has had to deal with crises such as wildfires, strikes and staff shortages while the sector has rebounded.

“As we look to 2024, this report is there to help delegates build their strategies for the year ahead and beyond, armed with a deeper understanding of the forces shaping the future of our sector,” Losardo said.

The WTM London 2023 expo will be held at ExCeL London exhibition & convention center during November 6–8.

The Greek Travel Pages (GTP) is an official media partner of WTM London.