Greece’s MITSIS Group Rebrands for the Future of Luxury Hospitality

Photo source: Mitsis Group.

MITSIS Group, Greece’s largest privately-owned hotel chain, has recently launched its new brand identity, marking a significant milestone in its history. The rebranding reflects the Group’s commitment to reinventing the travel experience, offering beyond all-inclusive services and a dedication to exceeding guest expectations.

With a deep understanding of the evolving preferences of today’s travelers, MITSIS is set to redefine modern luxury and hospitality. The new brand identity encapsulates the Group’s promise of enriching experiences, unparalleled family touch and genuine Greek essence, creating an environment where every guest can evolve and transform into their best selves.

At the heart of the new brand identity is “The Kaleidoscope“, a creative concept that reflects MITSIS’ constant reinvention. This concept represents the engaging, and multifaceted aspect of the Group’s offering, which comes to life throughout the MITSIS experience, from the moment a guest arrives to the moment they depart.

Photo source: Mitsis Group.

In addition to its new brand identity, MITSIS is also launching a fresh website (www.mitsis.com) and introducing its new urban hotel, Mitsis N’U Piraeus Port, located right at the port of Piraeus, the largest passenger port in Europe and one of the largest passenger ports in the world.

“For more than 45 years, progress has been an intrinsic element in our DNA,” said Stavros Mitsis, Managing Director of MITSIS Group.

“Now, we are evolving, adding sophistication and a sense of luxury to everything we do. In the years 2017-2021, we have implemented an ambitious renovation and refurbishment program, currently followed by an additional investment plan to fully upgrade our 21 high-end hotels & resorts across 5 destinations in Greece by 2030,” he added.

Mitsis N’U Piraeus Port hotel. Photo source: Mitsis Group.

The rebranding of MITSIS is a bold step forward, underlining the company’s determination to continue evolving, innovating and shaping the future of Greek hospitality.

MITSIS Group boasts 21 city, beach and resort hotels of 4* and 5* and 12 Spa and thalassotherapy canters in its portfolio in Athens, Crete, Kamena Vourla, Kos and Rhodes. Driven by a customer–centred philosophy, MITSIS is committed to providing its guests with enriching experiences.