ECTAA Annual Meeting in Lamego, Portugal Focuses on Climate Action and AI

Photo source: ECTAA.

The European Travel Agents’ and Tour Operators’ Association (ECTAA) has recently held its semi-annual meeting in Lamego, Portugal with the support of the Portuguese Association of Travel & Tourism Agencies (APAVT). The meeting focused on two key themes: climate action and artificial intelligence (AI).

Over 50 delegates representing travel companies from across Europe attended the meeting. They discussed a range of topics related to climate action and AI, including:

Photo source: ECTAA.

• ECTAA’s ambitious Climate Action Plan, which aims to reduce the organization’s carbon footprint by 50 percent by 2030 and achieve net-zero emissions by 2050.
• The role of AI in enhancing efficiency and customer experiences within the travel sector.
• How travel advisors can continue to provide vital services in the fully digital age, providing personalized service and expertise.
• How small travel companies can harness AI technologies to improve their services and remain competitive.

“Our meeting in Lamego reflects our unwavering commitment to address climate change and embrace the future of the travel industry with AI. We believe that by setting an example in climate action and harnessing the power of AI, we can best serve our customers, the industry, and our planet,” said Frank Oostdam, President of ECTAA.

Photo source: ECTAA.

ECTAA is committed to leading the way in climate action and AI innovation within the travel industry. The organization believes that these two areas are essential for the future of sustainable and competitive tourism.

ECTAA is the European Travel Agents’ and Tour Operators’ Association, representing some 70,000 travel agents and tour operators in Europe. ECTAA members provide consultancy and sell transport, accommodation, leisure and other tourism services as well as combined products to leisure and business customers.