ITB Berlin Expo: Albania to be Honored Country in 2025

Albania will be the “Official Host Country” of the ITB Berlin travel trade exhibition in 2025, according to a recent announcement by the expo’s organizer Messe Berlin.

The announcement followed the signing of a memorandum of understanding between Albania’s Deputy Minister of Tourism, Vilma Bello, and by ITB Berlin Director Deborah Rothe.

ITB Berlin 2025 will take place from 4 to 6 March as a pure B2B show.

“ITB Berlin has always had its finger on the pulse and it recognizes trends and the potential of countries and regions,” Dirk Hoffmann, COO Messe Berlin, commented.

According to Messe Berlin, Albania has seen remarkable increases in guests in the recent past and is enjoying ever-increasing popularity.

“Albania is a nation with this very potential and we are very pleased to jointly lift the country’s great treasure and provide it with an international stage,” Hoffmann added.

ITB Berlin Director Deborah Rothe and Albania’s Deputy Minister of Tourism, Vilma Bello, signing the memorandum of understanding during a ceremony held in early November. Photo source: Messe Berlin

As the official host country of ITB Berlin, Albania will be presenting itself to the B2B audience in several ways. To kick off the trade show, Albania will host the festive opening gala in the CityCube Berlin on the eve of ITB Berlin, on Monday, 3 March 2025. Among other things, it will present its traditional folklore and culinary offerings to guests. During the trade show, Albania will have an extensive stand on the fair ground.

On her part, Albania’s deputy minister, Vilma Bello, said the country has “exceedingly great plans” in the coming years and decades.

“The partnership (with ITB Berlin) will certainly give us an invaluable boost and bring us closer to a wide audience,” she said.

Albania is also expected to play an important role in the program at the ITB Berlin Convention, which will take place parallel to the trade show.

“The host country Albania will certainly enrich ITB Berlin 2025 enormously and win over numerous new enthusiasts for the country,” ITB Berlin Director Deborah Rothe said.