Thessaloniki’s Philoxenia Ready to Break New Ground in Tourism

Press conference for this year’s Philoxenia and Hotelia exhibitions. Photo source: TIF-Helexpo

Tourism, hospitality and real estate professionals from across Greece and the world will be in Thessaloniki over the weekend for the 38th Philoxenia International Tourism Exhibition, which opens on November 10 at the Helexpo – Thessaloniki International Exhibition & Congress Center.

More than 431 exhibitors will be participating in this year’s event, which is also hosting the yearly Hotelia show, the Real Estate Expo North and JobFestival by Skywalker.

This year, the number of exhibitors at Philoxenia are up by nearly 30 percent over last year. A total of 101 hosted buyers from 34 countries will also be participating from such countries as Cyprus, Bulgaria, Turkey, Serbia, Albania, Armenia, Bosnia, Poland, Slovakia, Portugal, Iran, Georgia, Jordan, Luxembourg, Philippines and Kosovo.

Photo source: TIF-Helexpo

Bulgaria is the honored country this year. Philoxenia will welcome Tourism Minister Zaritsa Dinkova heading a delegation with representatives from Varna, Bansko, Sofia and Veliko Tarnovo.

This year the Hellenic Hoteliers Federation (POX) will be presenting its new campaign titled “Mainland Greece” promoting the country as a winter destination.

Other events and sessions will focus on innovation and new technologies, tourism solutions, and startups in tourism. The Philoxenia Forum 2023 on November 11 (Stand 14) will focus on “Seeking Balance: Over-tourism – Circular Economy – Climate Change”.

Thessaloniki Tourism Organization (TTO) President Voula Patoulidou said the events will pave the way for new collaborations and synergies necessary to address the multiple challenges affecting the sector.

The Philoxenia expo, Hotelia and Real Estate Expo North will open on Friday (November 10) from 11am to 8pm, on November 11 between 10am and 8pm, and on Sunday (November 12) from 10am to 6pm.

The Greek Travel Pages (GTP) is a communication sponsor for the Philoxenia expo.