WTM: Thessaloniki Tourism Organization to Target UK Market in 2024

As part of ongoing efforts to increase traveler flows to Thessaloniki, the Thessaloniki Tourism Organization (TTO) announced that it would be targeting the British market with a series of new actions.

In this direction, the TTO participated in this year’s World Travel Market (WTM) in London this week together with the Greek National Tourism Organization (GNTO).

Among others, TTO representatives met with Matthew Midworth, head of special projects at National Geographic Traveller and National Geographic Traveller Food, to discuss expanding cooperation and promoting Thessaloniki as a foodie city break.

The TTO also held meetings with airline executives as part of efforts to increase connectivity and seats to the northern port city.

TTO Marketing Director Grigoris Toulias – Photo source: Thessaloniki Tourism Organization

During the Sustainability Marathon organized by the GNTO, the TTO presented Thessaloniki’s sustainability actions as well as its gastronomy offerings, and exchanged ideas and sustainability best practices with tourism stakeholders from Bhutan and Iceland.

Deputy Regional Governor of Central Macedonia and TTO President Voula Patoulidou underlined the importance of the city’s participation in this year’s WTM, adding that the TTO works systematically and strategically to achieve its goals. As part of targeted activities in the UK, Patoulidou referred to a series of outdoor promotional campaigns in London, press trips, the TTO’s participation in festivals and exhibitions and foodie events.

“The British know us and talk about us, and that is already a reward. The even greater reward is that this will become increasingly more noticeable on the city’s streets with the presence of even more UK travelers,” she said.