Greece’s Aktina Travel Group Reaffirms Sabre as Key Technology Provider

Aktina Travel Group (ATG), one of the largest travel organizations in Greece, renewed a multiyear agreement with technology provider Sabre Corporation, aiming to drive its growth, marking over three decades of collaboration between the two companies.

Under the enhanced agreement, Aktina will benefit from Sabre’s Automation Hub, enabling agents to reduce time spent on manual and repetitive processes, and will utilize Sabre Virtual Payments, bringing the agency better payment flexibility and efficiency, and increased fraud protection and security.

“In today’s landscape, Sabre’s advanced automation capabilities are pivotal to our success,” ATG CEO and owner Andromachi Zerzivili said in an announcement.

She added that a majority of Aktina’s tickets are seamlessly processed through Sabre, streamlining pre-booking, quality assurance, and issuance.

“This not only bolsters the quality of service we offer to our clients but also ensures effortless self-booking, extensive customization options, and seamless integration with corporate financial systems, travel management entities, and consolidators. Real-time monitoring further enhances the process. All these factors allow us to concentrate on delivering an unparalleled experience to our travelers.”

Sabre highlights that travel agencies are transitioning from merely transactional relationships to a more holistic approach.

“Sabre’s solutions empower Aktina to offer personalized travel options, dynamic packages, and AI-optimized itineraries, ensuring travelers receive more than just a booking.”

Moreover, the complexities of data fragmentation in the travel sector require technological solutions. Sabre’s innovative platforms provide Aktina with the capability to seamlessly manage, interpret, and utilize fragmented data, thereby enhancing the overall customer experience.

According to Andreas Syrigos, Senior Regional Director for Southern Europe & Nordics at Sabre, travel consultants often dedicate as much as 70 percent of their day to routine, non-revenue tasks such as managing inquiries, cancellations, confirmations, and ticketing.

“By embracing automation, ATG is positioning its travel professionals to provide unmatched customer service,” Syrigos said.