GNTO Collaborates with ECTAA to ‘Green’ the Greek Experience

Photo source: ECTAA

The European Travel Agents’ and Tour Operators’ Associations (ECTAA) and the Greek National Tourism Organization (GNTO) will jointly host a webinar on “Greening The Greek Experience” on December 14.

The event follows Greece’s announcement on embarking on a new era in its tourism strategy, committing to a sustainable future that prioritizes the protection of nature, respect for local communities, and human-centric considerations.

“This strategic shift aims to reposition Greece as a leading protagonist in the global ranking of tourist destinations and experiences,” ECTAA said in an announcement.

The “Greening The Greek Experience” webinar will be the second roundtable hosted by ECTAA and the GNTO. The first edition event had brought together Greece’s travel agencies, industry leaders from airlines, tour operators, and various stakeholders in a collaborative effort to explore insights and strategies for fostering sustainable tourism.

Themed “A Collaborative Approach to Sustainable Tourism,” the event featured distinguished speakers such Anna Vasila, Head of Sustainability and Industry Affairs at Athens International Airport, who elaborated on initiatives ensuring sustainability remains central to the entire tourism experience; Melvin Mak, Executive Director of The Rhodes Co-Lab and Head of Sustainable Business Transformation at TUI Group, a company which is setting remarkable milestones in sustainable travel in the Mediterranean sea; and Pantelis Spagis, Head of Sustainability at Sky Express, a rapidly growing airline, who shared extensive experience in sustainable development and ESG. Together with Kyriaki Boulasidou, Director of the GNTO Office Benelux, they all highlighted Greece’s innovative sustainability strategies in the tourism sector.

The second roundtable “Greening The Greek Experience”, scheduled for December 14 at 12 noon, will shed light on local initiatives representing almost the whole spectrum of the tourism value chain.

“The Greek tourism industry is committed to materialise the objectives of the Greek government for a sustainable future for Greek tourism,” ECTAA said.

To participate in the conversation that will shape the future of tourism in Greece, press here.