Virtuoso: Luxury Travel Lovers to Choose Greece in 2024

Rhenia, Mykonos / Photo: Antony Kitsopoulos

Greece is set to be among the leading destinations of choice for upscale travelers in 2024, according to the latest report released by luxury travel experts Virtuoso.

More specifically, according to the 2024 Virtuoso Luxe Report conducted on more than 2,000 travel agents and professional travel advisors in 50 countries, Greece is in the Top 5 picks in three main categories: 2nd in the Top Global Destinations list, 2nd in the Top Honeymoon Destinations list, and the Greek islands are 3rd in the Top Cruise Itineraries list.

Greece is also in the Top 3 “Honoring the Earth” destinations, which sees travelers selecting the country in order to support its economy and recovery after this year’s fires and floods.

Cyclists looking towards Lindos, Rhodes. Photo source: Visit Greece

The leading global destination in 2024, according to Virtuoso, is Italy, also Number 1 in the Top Family Travel Destination and Honeymoon lists, while Paris is the number one city for 2024.

Overall, the Virtuoso report predicts that in 2024 the top luxury traveler trends include seeking out the unexplored and off-the-beaten track destinations; celebration travel as a top motivation in 2024; visiting destinations for their natural offerings for fear these will diminish or become inaccessible; selecting small-vessel cruising and more authentic experiences such as river cruises as well as private yacht charters; and high demand for custom trips that maximize comfort.

Luxury travelers are also interested in sustainable tourism focused on wildlife conservation/interaction, followed by avoiding destinations impacted by overtourism, giving back to local communities, booking with companies that employ locals and helping conserve land and the environment.

Lastly, top reason to travel, according to the report include discovering new destinations, celebrating a milestone, visiting top wish list destinations, spending time with loved ones, and for rest and relaxation.