TUI Now Informs Customers Also via WhatsApp Messenger App

Customers of TUI can now receive the travel company’s news and insights directly on their smartphone through the WhatsApp messenger app.

For a few weeks now, WhatsApp, which counts over two billion users, has been offering media and company updates that users can follow – and TUI is one of the first brands to join.

According to Stefan Siemon, Senior Manager Social Media & Digital Communications at TUI Group, identifying new trends early is particularly important in social media.

“TUI is present on all major social media platforms – but WhatsApp has not been an easy field for brands in the past. Now this is changing, and we are the first major travel brand to join in,” he said in a company announcement.

With WhatsApp, TUI is adding a new digital channel to its international digital communication strategy. Followers of TUI on WhatsApp cannot reply directly but can react with an emoji.

In the “Updates” tab, interested persons will get posts from TUI several times a week – including travel inspiration, authentic stories from TUI colleagues, entertainment & quiz formats as well as news on sustainability topics.

“TUI is taking on a pioneering role in the tourism industry with this new communication offering,” the company announcement says.

The channel function was recently introduced by WhatsApp in October 2023. According to the parent company Meta, around 30 million people are using the messaging service in the UK.

TUI Hellas represents TUI in Greece.