Royal Caribbean has signed on as the Official Cruise Line Partner of Eurovision, the world-renowned music competition, for 2024 and 2025
Cruise line Royal Caribbean International has joined forces with the world’s largest live music event, the Eurovision Song Contest.
Organized annually by the European Broadcasting Union (EBU), the world’s foremost alliance of public service media (PSM), the competition sees participating members of the EBU send a new original song to represent their nation.
As Eurovision’s official partner for 2024 and 2025, Royal Caribbean will bring to life a wide range of moments and experiences, including brand exposure throughout the event, host-city promotion and more.
“As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over,” said Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International.
The new collaboration will debut ahead of the upcoming 68th Eurovision Song Contest that will be held in the vibrant city of Malmö, Sweden, in May 2024, and broadcast in the 37 participating countries with millions more watching online. This will also mark the start of Royal Caribbean’s highly anticipated European season with six award-winning ships sailing from eight cities across the continent and visiting a line-up of landmark destinations.
On his part, Eurovision Song Contest Executive Supervisor Martin Österdahl said the two brands share a passion for creating unforgettable experiences that unite people from all around the world.
“We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure,” Österdahl said.
Details on how fans can get tickets to the 68th annual Eurovision Song Contest with Royal Caribbean will be revealed in the coming months.
Navigator Travel & Tourist Services Ltd is Royal Caribbean International’s sales representative in Greece.
