Survey: Greek Islands Favored for 2024 European Travel

Aer Lingus also announced routes from Dublin to Heraklion, Crete in Greece; Catania in Sicily; and Dalaman in Turkey, as of May. Photo source: Aer Lingus

The Greek islands are among the top destinations for 2024, according to new travel trend research released by Aer Lingus, Ireland’s flag carrier.

The airline’s research found that resolutions for the New Year have shown that travelling and exploring new destinations is a key priority for 41 percent of Irish travelers surveyed.

According to the survey, the growing preference of travelers for the Greek islands aligns with Aer Lingus’ introduction of new routes for the summer of 2024 with Heraklion, Crete, among them.

Heraklion, Crete. Photo Source: Municipality of Heraklion

Spain, France and Portugal are among the most popular European destinations for travel in 2024. Other favoured destinations include Turkey and Sicily. The most popular North American destinations for 2024 travel are New York, followed by Florida and Boston.

Travel trends

Aer Lingus’ research showed that the majority of those surveyed are longing for a relaxing holiday this year, with 57 percent citing leisure as their main reason for travel. This is followed by 16 percent who plan to travel to visit friends or family, and 15 percent seeking adventure.

The research also revealed that lounging at the beach (55 percent) and city exploration (53 percent) top the list of most anticipated activities for 2024 travel. Other popular choices include outdoor adventures (34 percent), attending cultural events and music festivals (26 percent), and participating in or watching sporting events (14 percent).

Travel influences

Over half of Irish jet setters (54 percent) are finding inspiration for their travels through recommendations from friends and family.

Instagram is the next most popular source at 30 percent, closely followed by review websites (28 percent).

For Gen Z travelers, social media plays a more significant role, with inspiration from friends and family remaining strong at 52 percent and an increased preference for TikTok (39 percent), and Instagram (38 percent).

Moreover, in 2024, travellers from Ireland are showing a strong preference for spontaneity and self-guide adventure, while the minority of them are preferring a more structured holiday plan.

When it comes to deciding factors for travel, cost is the primary consideration for 36 percent of respondents, followed by the desire for sunshine (24 percent) and the appeal of the destination (17 percent).