ITB Berlin Convention 2024 to Focus on AI, Chatbots and Machine Learning

The convention to be held parallel to the ITB Berlin tourism exhibition in March will explore the future of travel and look at artificial intelligence (AI), chatbots and machine learning. ITB Berlin will take place on the Berlin Exhibition Grounds in Germany.

Scheduled to run March 5-7, the ITB Berlin Convention will take place under the motto “Pioneer the Transition in Travel & Tourism. Together” and focus on technological change.

“The increasing use of artificial intelligence by travel companies, but also by customers, is beginning to change the structures and rules of the game in tourism in the long term. For example, machine learning in tourism marketing is helping to personalise travel bookings and enable individual vacation experiences,” Messe Berlin, the organizers of the discussion forum, said in an announcement.

According to Messe Berlin, the use of artificial intelligence is becoming increasingly noticeable not only when choosing a destination, but also in hotel rooms, when booking a rental car or when visiting a restaurant.

Program

The program of the ITB Berlin Convention will include 17 themed tracks with five topic-specific eTravel Tracks alone looking at the most diverse facets of digital change.

For the first time, the topic of artificial intelligence will have its own track, which will provide practical insights based on current case studies and in-depth expertise.

Participants will find out how hoteliers can master the digital transformation in the Hospitality Track and in the Hotel Technology Track.

Speakers

Numerous renowned speakers from international and national companies and research institutions will present top-level analyses and assessments.

Speakers such as Nina Lind (Partner, McKinsey & Company), Vivian Zhou (Vice President, Jin Jiang Group) and Kevin King (COO, Shiji Group) will discuss the digital transformation from different industry and country perspectives.

The presentation by Behshad Behzadi (Vice President of Engineering, Generative Conversational AI, Google Cloud) also promises exclusive insights into the world of artificial intelligence. The top manager is regarded as “Mr AI” in his industry.

The ITB Berlin Convention Program is available online here.

Last year’s ITB Berlin Convention attracted a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers.