Thessaloniki’s ‘Vibing’ Tourism Campaign Breaks Numbers on Social Media

Panoramic view of Thessaloniki, Greece.

The latest digital media campaign of the Thessaloniki Tourism Organization racked up thousands of views on social media.

Named “Vibing Thessaloniki”, the campaign was created in collaboration with Marketing Greece and Aegean Airlines and aimed to promote Thessaloniki as a city break destination to the global public.

With digital marketing as a key tool to attract young audiences, the organization’s campaign showcased the modern and traditional side of the Greek northern city through three videos and six reels focused on city walks.

Source: Thessaloniki Tourism Organization

Named “The Street Food and Open Markets”, the campaign’s first video was a food tour, showing street food choices and suggestions for dining out. The video, at the same time, promoted the city’s markets and highlighted local delicacies and international flavors.

Thessaloniki’s scenery was the main theme of the second video “The Architecture”. The video took viewers through the city’s preserved and traditional homes, monuments and modern buildings.

The city’s coastal area was the concept of the third video titled “The Waterfront”, which put the spotlight on the popular “meeting point” of residents and tourists.

 

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According to the Thessaloniki Tourism Organization, the campaign’s 11 social media posts reached 1,757,848 users and 21 Instagram stories gathered 848.325 views. Furthermore, the campaign recorde 1,849,300 and 760,185 views on Tik Tok and YouTube, respectively.

The organization’s president, Voula Patoulidou, said the goal was to promote Thessaloniki to a global audience.

“In this day and age, it’s essential for the travel industry to implement digital marketing strategies to accelerate the road to recovery,” she said, adding that the results of the campaign were “highly satisfactory”.