webhotelier | primalres Partners with BEONx, Enters Revenue Management System Market

Source: webhotelier | primalres

webhotelier | primalres, a regional travel tech leader focusing in the Greek and Cypriot market, has partnered with BEONx, a leading hospitality revenue management system provider.

Serving the tourism industry during the last 15 years, webhotelier | primalres offers solutions to over 17,400 hotels and short-term rental accommodations in 38 countries.

According to a company announcement, the collaboration of webhotelier | primalres with BEONx aims to revolutionise the revenue management landscape in the region, act as a catalyst for data-driven decision making, thus enhancing the profitability and efficiency of hotels and other strategic accommodation providers.

“Our aim is to provide a state of-the-art e-business ecosystem that assists our partners’ journey to digital transformation,” webhotelier | primalres CEO, Panos Kontozamanis.

webhotelier | primalres Managing Director Panos Kontozamanis.

The primary objective of the partnership is to deliver an advanced revenue management solution tailored to the unique needs of the Greek and Cypriot markets, bolstered by a dedicated local Greek support network.

As such webhotelier | primalres will play a pivotal role in enabling BEONx to effectively reach all key accounts including over 130 hotel chains in Greece and Cyprus that stand to benefit from the implementation of an RMS.

“Together with BEONx, we’re set to redefine the future of hotel revenue management in Greece and Cyprus, providing our clients with unparalleled insights and the agility to thrive in a dynamic market,” he added.

Additionally, BEONx CEO and cofounder Rubén Sánchez said the partnership with webhotelier | primalres represents a significant step forward for BEONx in expanding its global footprint.

“This alliance reflects our dedication to empowering hotels in this region with advanced revenue management tools and exceptional customer support,” he said.

BEONx CEO and cofounder Rubén Sánchez.

BEONx has unique features that significantly differentiate it from other revenue management systems, such as: access to offline sales, but also to allotments, guarantees, contracts, release periods of tour operators so that optimization proposals take into account their data of the important distribution channels.

Moreover, BEONx will be able to offer customer service support in the Greek language.

The distribution and support of BEONx in Greece and Cyprus is undertaken by the newly founded Primalrms LTD, a subsidiary of the webhotelier | primalres group, in which Eurotel participates as part of the strategic agreement signed at the end of 2023 by the two leading hotel software groups of the Greek market.