Greece Explores Jewelry-making as a Tourist Experience

Photo source: Athens International Jewellery Show

Greece should add jewelry-making to its list of tourist experiences as part of plans to reach out to new markets and preserve local arts and crafts, said Greek National Tourism Organization (GNTO) President Angela Gerekou.

“Greek jewelry must go hand in hand with tourism,” she said introducing the screening of “Love in the Making. A Way of Life for Greek Jewelers” during the 36^th Athens International Jewelry Show held at the Metropolitan Expo in Athens.

With some 370 exhibitors from Greece, Italy, Cyprus, Turkey, India, Germany, Belgium and Estonia, and to illustrate the significance of jewelry in tourism, the show was inaugurated by Deputy Tourism Minister Elena Rapti.

Second from the left the Greek National Tourism Organization (GNTO) President Angela Gerekou. Photo source: GNTO

Produced by the Panhellenic Federation of Silver- and Goldsmiths, Jewelers and Watchmakers and directed by Eirini Steirou, the short film aims to promote Greek jewelry and craftmanship and its connection with Greek culture to the world.

Gerekou said jewelry-making offered tourists the chance to co-create experiences with local communities, adding that the GNTO can help promote small and medium-sized businesses and pledged to support Greek creators.