Wyndham Hotels & Resorts Enters New Phase of Growth in Greece

Wyndham Grand Athens Exterior

Wyndham Hotels & Resorts announced that it was entering a new phase of development in Greece with plans to expand to popular and emerging destinations.

According to Vassilis Themelidis, Wyndham Hotels & Resorts Regional Director South & East Europe, the Greek hotel market has great potential.

Vassilis Themelidis, Wyndham Hotels & Resorts Regional Director South & East Europe

In an opinion piece in the Greek Market Report | Hotel Investments 2024 – 2027 by Travelworks Public Relations, Themelidis says that a key priority for the company is its Wyndham Rewards program, which focuses on staff training and establishing a talent development center in Athens to bolster the market and support affiliate hotels.

One of the largest hotel franchising companies in the world, Wyndham Hotels & Resorts boasts some 9,200 hotels in more than 95 countries. In Greece, it currently partners with 13 hotels in Athens, Loutraki, Vravrona, Nea Makri, Thessaloniki, Halkidiki, Alexandroupoli, Corfu, Rhodes, and Crete.

Among others, the company’s operational strategy includes increasing its visibility across Greece and integrating existing properties following modifications into the group’s brands.

At the same time, Wyndham is committed to sustainability efforts through its Wyndham Green program which includes recycling, minimizing single-use plastics, and protecting natural environments through the evaluation, certification, and endorsement of such endeavors by its network hotels.

Photo Source: Wyndham Grand Crete Mirabello Bay

According to Themelidis, Wyndham Hotels & Resorts’ dominant global position offers benefits to hoteliers, addressing changing traveler needs. Key target markets for the company include the United States with plans in the pipeline to expand to emerging markets in Central Asia, Latin America, and India.

Wyndham’s portfolio in Greece, includes the Ramada and Dolce on the Attiki Riviera, the TRYP on Corfu, the Wyndham Grand Crete Mirabello Bay in Lasithi, the Lazart in Thessaloniki, the Ramada in Alexandroupolis, three hotels in Loutraki and the Wyndham Grand Athens, Wyndham Athens Residence and Athens Key Hotel in the Greek capital.