Greek Tourism Ministry Teams Up with Thessaloniki Film Festival

Collage of Thessaloniki International Film Festival. Photo source: Thessaloniki International Film Festival / Filmfestival.gr

As part of ongoing efforts to promote tourism and to enhance the visitor experience, the Greek Tourism Ministry announced that it has partnered with the Thessaloniki Film Festival.

In this direction, Tourism Minister Olga Kefalogianni and Thessaloniki Film Festival Director General Elise Jalladeau signed an agreement which aims to promote Greek culture and the country’s tourism offer through the joint organization of events and activities.

“The Thessaloniki Film Festival attracts thousands of visitors from Greece and abroad every year. This partnership will enhance the international visibility of the festival and contribute to the development of the Greek film industry, promoting and encouraging investment in cinema,” said Kefalogianni, underlining that the move comes as part of the ministry’s “strategy and vision for synergies that will contribute to sustainable tourism development, balance, moderation, and respect for the environment and local communities.”

Thessaloniki Film Festival Director General Elise Jalladeau (left) and Tourism Minister Olga Kefalogianni. Photo source: Tourism Ministry

The ministry hopes through the collaboration to attract tourist flows to Greece, showcase destinations in Macedonia and the wider Thessaloniki area, while creating value added for the sector through its connection with the country’s film industry.

“The aim of the festival is to promote culture, while giving its visitors – from Greece and abroad – the opportunity to discover the city of Thessaloniki, its monuments, museums, its gastronomy. At the same time, under the agreement, the festival will organize more outreach actions that promote Greek culture and cinema at major festivals abroad, promoting production and supporting the Greek film community,” said Jalladeau.