Albania Announced as Host Country of ITB Berlin 2025

Albanian Tourism Minister Mirela Kumbaro and Messe Berlin CEO Mario Tobias during the official signing of the ITB host country 2025 contract.

Albania on Wednesday was announced as the official host country of the ITB Berlin 2025 travel trade show.

The management of Messe Berlin and representatives of Albania officially sealed their partnership on day two of this year’s ITB Berlin, following the announcement of their collaboration a few months ago.

Albania’s Minister of Tourism and Environment Mirela Kumbaro and Dr. Mario Tobias, CEO of Messe Berlin, signed a partnership agreement on the Albanian stand in Hall 1.1.

“Albania is a hidden gem in the Mediterranean with a good tourism infrastructure“, Kumbaro said during the signing ceremony. “People are in search of new destinations and experiences. Albania doesn’t fit any of the usual stereotypes, but instead is a small and sort of mystical country where travellers can gain new experiences.“

According to Mirela Kumbaro, the “Albanian spirit“ and the hospitality of the locals make Albania so attractive.

“In Albania, visitors could expect to be treated like royalty,” she said.

After signing the agreement, the minister introduced Messe Berlin’s CEO to various regions and local specialities.

Networking Event at the stand of Albania at ITB Berlin 2024.

According to UN Tourism (UNWTO), 10.1 million people last year visited Albania from abroad. During the first six months of 2023 tourism in Albania experienced the third-highest growth worldwide and the highest in Europe. One million tourists have already visited Albania from abroad this year, 50 per cent more than over the same period last year.

The next ITB Berlin will take place as a B2B event again from Tuesday to Thursday, 4 to 6 March 2025 on the Berlin Exhibition Grounds.