Skiathos Advertised to London, Paris and Berlin Commuters

The municipality’s station platform posters at one of Paris’ underground stations.

Commuters passing through transport stations in Paris, London and Berlin will soon have the opportunity to see the unique beauty of Skiathos and the island’s attractions through a new advertising campaign to launch soon by the Municipality of Skiathos.

Aiming to attract visitors for the upcoming summer season, the municipality will once again promote the Greek island through wall posters in stations of the metro of Paris and the underground of London. Posters of Skiathos will also be advertised on tram cars in Berlin.

“The main goal is the consistent promotion of the destination and its strong presence through modern means,” Skiathos Mayor Thodoris Tzoumas said on social media.

London: Skiathos posters in 40 underground stations

Skiathos advertised in one of London’s underground stations.

For the fifth consecutive year, posters will be placed in 40 stations of London’s underground transport system: Waterloo, Εmbankment, Balham, Gants Hill,Shepherds Bush, Vauxhall, Elephant&Castle, Blackhorse Road,Vauxhall, Finsbury park, Stockwell, Pimlico, Seven Sisters, Warren Street,Bethnal Green, Kings Cross St Pancras, Regents Park, Highgate, Bounds Green, Wood Green, Harrow on the Hill, Maida Vale, Oval, Hyde Park Corner, Stamford Brook, Hampstead, Colliers Wood, South Wimbledon, Camden Town, HighBury & Islington, Alperton, St Pauls, Holloway Road, Chalk Farm, Belsize Park, Hampstead, Fulhan Broadway.

“This promotional activity is particularly important as Skiathos is a traditional favorite destination for British citizens and will boost visitor flows to the island,” Mayor Tzoumas said.

Last year, the British newspaper The Times included Skiathos in its list of “15 Best Greek Islands to Visit in 2024″, praising the island for its must-visit beaches.

Paris: Skiathos to appear in 8 metro stations 

Station platform posters of Skiathos at one of Paris’ metro stations.

In Paris, the promotion of the island will run for the third year in a row at eight metro stations – Charles de Gaulle-Étoile, Gare d Austerlitz Ligne, Gare du Nord, Havre Caumartin, Montparnasse, Palais Royal, Republique, Saint Lazare – with a total of 27 platform posters.

According to the municipality, the advertising campaign aims to attract as many visitors as possible from Paris considering the direct flights running between Skiathos and the French city since 2022.

Berlin: Skiathos on the tram

Skiathos advertised on Berlin’s tram

The Municipality of Skiathos has added Berlin to its list of target markets this year and will run its advertising campaign on the German city’s tram cars.

“Another European city, Berlin, will be added this year to Skiathos’ dynamic promotional campaign… Skiathos will be shown on the Berlin tram, which is the city’s main and most popular means of transport, to promote the destination to the German public,” the mayor said.

Earlier this year, the Municipality of Skiathos announced the upgrade of the island’s footpath network, aiming to showcase and preserve its natural and cultural heritage.