Air Serbia Integrates ‘SabreSonic’ Technology to Streamline Passenger Experience at Airports

Air Serbia, Serbia’s national airline, will continue utilizing SabreSonic, the comprehensive passenger service system (PSS) of Sabre, after signing a multi-year early renewal with the travel technology company.

SabreSonic offers a range of functionalities designed to increase airline revenue, enhance personalization and streamline the passenger experience at the airport, ensuring a seamless experience for passengers from the moment of booking to their final destination.

According to an announcement, the agreement marks a significant milestone for the carrier with the adoption of Sabre’s Pricing and Revenue Optimization suite of solutions into Air Serbia’s strategy.

“The implementation of Sabre’s advanced technology solutions is crucial for achieving our strategic goals, enabling us to optimize revenue and expand our market presence effectively,” said Maša Vasović, Head of Revenue Management of Air Serbia.

The adoption of Sabre’s Pricing and Revenue Optimization suite by Air Serbia represents a transformative step forward in the way Air Serbia manages its revenue and optimizes its inventory and network.

Sabre’s Revenue Optimizer uses sophisticated models to enable more strategic and timely decision-making processes. This solution, combined with Sabre’s Market Intelligence offers Air Serbia comprehensive insights and advanced data analysis across a wide range of critical functions such as network planning, revenue management and marketing.

This integration is expected to significantly enhance Air Serbia’s intelligence in revenue optimization and retailing, thereby supporting its growth trajectory and competitive positioning in the global market.

“By integrating our advanced pricing and revenue optimization capabilities, we are empowering Air Serbia with the insights and agility needed to navigate the complexities of today’s aviation market,” said Jean-Vincent Teuler, Vice President – Airline Sales, EMEA of Sabre Travel Solutions.

Sabre is represented in Greece by Sabre Hellas.